When the client says "what if ...?"

Answer the worries that stall a decision with the product's own terms. Be plain about what the product leaves out.

A worry left unanswered stalls the case.

Uses credits

You'll learn to

• Answer each worry with the product's own terms
• Name what the product does not cover
• Leave promises of returns out of the answer

In this guide

1. 1. "What if I need the money?"
2. 2. "I can do better in the market" or "the fees are too high"
3. 3. "What would my kids get?"
4. 4. "What if I need care?"